VAT and Duty

1. VAT Guidelines (UK Customers)

VAT (value-added tax), will be charged to your order when you make a purchase from our website.

VAT is charged to all UK customers. UK customers need not provide their VAT number for making purchases from our website as it’s not a mandatory requirement. If you are buying children products from our website in this case you are exempted from paying VAT.

2. VAT Guidelines (EU Customers)

If you are a customer buying from the EU and you would like to be exempt from paying VAT, you can provide us with Valid VAT number for exemption. You can add this number to your account information, and the VAT discount will be applied to your orders.

Anyone buying from the EU who is not using a valid VAT number will be required to pay VAT at checkout as part of their order.

If you are a VAT registered customer and the VAT has NOT been removed from your basket automatically, please email us at to authorise a refund of this VAT once you have placed your order. Your VAT number must pass the European Commission VAT number validator for us to process this. For further information of VAT in EU kindly click on link below

If you are buying goods from Australia, New Zealand and America, you will not have to pay VAT and you need not provide VAT Number. You do need to be aware that there may be import fees or duty charges for the goods you purchase from our website. Please check your local tax office regarding same. We do not hold any information for your country. .

Orders outside the EU may be applicable to custom fees, taxes and import fees. These are beyond our control and are your sole responsibility. Import duties vary from country to country. If you decide not to pay your duties, taxes and import fees which results in the order being returned to us we will charge you the return shipping costs to us by the courier and a restocking fee will be 10% of your order amount.

3. Import Duty (Not applicable for UK Customers)

Please note for export customers outside of the EU (which includes USA, Australia, Non EU countries and the rest of the world) our invoices do not include import duties or other taxes. You will be liable for taxes & import duties according to your respective countries tariff for importation of goods from the UK, please check these tariffs prior to confirming your order as they vary from country to country.

Imports of goods purchased below the total individual order values specified by country (i.e. the sum of products, shipping and insurance costs) - where the accumulated transaction value has not surpassed the personal annual limit of the value. For USA all orders above $800 (£556) will attract US import duty and for Australia all orders above $1000AUD (£534) will attract import duty.

If any goods are returned to us as a consequence of you not paying these charges to your local tax office, we reserve the right to charge you for shipping both ways and also a restocking administration fee of up to 10% of the goods value against the purchase amount.

4. Calculation wrong VAT at checkout 

When you add items to cart and click on basket to check items in your cart, our system adds VAT despite of your Country and VAT status. If you see the vat charges please click on checkout now button in blue colour right at the bottom to go to next page in order to fill shipping and billing details. At this stage you can see VAT is automatically deducted from total (in case you are elegible to be exempted). We further got two scenarios which shows who has to pay VAT and which customers are exempted.

4a. NON-EU Countries : For customers falling into this category need not to provide VAT no in order to get exempted as they are not liable to pay VAT in UK. But it is adviceable to add VAT no upon placing order. remember you still need to follow the above process as your basket might shows VAT charges at step 1. So please click on checknow to proceed to next step and VAT will be automatically removed.

4b. EU Customers : By law if you are providing us with valid VAT no, upon placing your order, we will not charge you with VAT. In case you are not VAT registered you will be charged with VAT. And as per above statement please click on checkout now button in case you see VAT charges are showing in your basket. And under next step VAT automatically gets deducted upon providing valid VAT no.

NOTE : Above vat issue is linked only with guest checkout, in case you are having account with us and you have already filled in VAT details and complete address, you will not face this issue.