Have you ever wondered how to start an online business for clothing? Starting a sartorial store is more accessible now than it ever was. The ability to easily sell clothes online means that entire empires can be built and orchestrated with little more than some spare cash, a good domain name, and a little bit of know-how.
If you’ve ever had ambitions to kick-start your own clothing company, here is a helpful how-to of what to do to get the ball rolling!
Picking the Right Name for your Online Clothing Business
A huge proportion of your boutique’s potential for success can begin and end with a name. The name can inform search engine rankings, communicate your brand and much more.
Websites that sell clothes often apply focus to gender and demographics: the name Pretty Little Thing, for instance, communicates the casual and colloquial vibe of the company while ensuring the intended gender demographic is targeted. Similar naming conventions can be observed with Missguided, New Look, and Nasty Gal.
Something short, snappy and memorable is always the name of the naming game – you’ll be hard pressed finding a clothing store with more than 3 words as its moniker!
SEO is also a huge consideration when choosing your name. Company and URL names with relevant keywords to what you are selling can give you a real advantage over the competition when it comes to ranking on Google.
It’s Can be Better to Start a Specialised Clothing Business
While attempting to sell as many different types of products seems like a good idea on paper, the reality is much more grounded. Stretching yourself too thin can be difficult, and it may seem like you end up spinning plates. When you really focus on and get to know a certain sector of fashion, you can make your stock the most comprehensive, the most competitive, and the downright hottest collection there is.
Perhaps even more powerfully, specializing is ludicrously beneficial for SEO. Keeping the scope of keywords narrow and focused on your website pages mean that Google will favour your products when it comes to search engine results.
Starting your own online boutique, for instance, will go more smoothly for branding and SEO if your boutique products are aimed at one gender, one age range, and a certain style.
Picking the Right Supplier
Picking the right supplier is crucial to your profit margins, your product consistency and your network within the fashion industry.
Clothing Wholesalers such your very own J5 Fashion are sure bet for affordable quality and on-trend clothing, dealing with a range of styles so that you can always specialize how you like. If you’re after something a little more esoteric, e.g. such as vintage fashion or Halloween costumes, there will always be a supplier to fill your niche.
You should always make sure to get to know your suppliers, too – building relations and networking is a huge aspect of clothing business, so get to know your supplier and you might meet more people through them.
How to Build A Website
An attractive, cohesive and intuitive website is imperative for your online clothing business. If the means of which the customer can procure clothes from you is ugly or obtuse, you’ll hurt sales and, consequently, your bottom line.
A good web developer, therefore, is a crucial element to your business. ‘A good web developer’ can take on two meanings in the modern age of eCommerce, too – because you now have access to pre-built templates from the likes of WordPress that make it easy to build a smooth and attractive website.
Of course, there is no substitute for the control and customization that a classic web developer can offer – if you have the means, an in-house developer is really the best of all worlds.